Nokia Announces Internet Service, Ovi
Nokia has introduced Ovi, its new Internet service, expanding from a focus on mobile devices to offering a range of Internet services.
Ovi, means ‘door’ in Finnish and looks to enable consumers to access their existing social network, communities and content, as well as act as a gateway to Nokia services.
As part of Ovi, Nokia announced the Nokia Music Store and N-Gage, two services that make it easy for people to discover, try and buy music and games from a range of artists and publishers, including exclusive content only available through Nokia.
Also under the Ovi umbrella is Nokia Maps, a navigation service that offers maps, city guides and more directly to compatible mobile devices.
Ovi is the gateway to Nokia’s Internet services, including the Nokia Music Store, Nokia Maps, and N-Gage games. It will also be an open door to web communities, enabling people to access their content, communities and contacts from a single place, either directly from a compatible Nokia device or from a PC. The first version of Ovi.com is scheduled to go live in English during the fourth quarter of 2007 and additional features and languages expected to go live during the first half of 2008.
The Nokia Music Store offers millions of tracks from major artists, independent labels as well as a broad range of local artists from around the world. The store is accessible via a desktop computer or directly from a compatible Nokia device, such as the Nokia N81 or Nokia N95 8GB multimedia computer. Users can browse for new music, buy what they like or add a song to their wishlist to download later. Users can also transfer purchased songs to your mobile device and with the built-in music player, create playlists on the go.
The Nokia Music Store offers full track streaming on PCs as well as individual track and album purchase. The store opens across key European markets this fall with additional stores in Europe and Asia opening over the coming months. In Europe, individual tracks cost EUR 1.00 and albums from EUR 10.00, with a monthly subscription for PC streaming for EUR 10.00.
N-Gage allows users to find, try and buy games directly from compatible Nokia devices. By selecting the N-Gage application on compatible Nokia devices, users can preview available games, connect with friends, read reviews or download a free demo. They can buy games either with a credit card or by charging it to their monthly phone bill. The application is expected to be available for download from here in November 2007.
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Along with announcing a brand-new lineup of handsets, Nokia is also venturing into the brave new world of Internet services. It’s called Ovi, which is “door” in Finnish, and it signifies Ovi’s open access to existing social networks like MySpace, Flickr, and Facebook right from a compatible Nokia phone.
But the big news here is that Ovi will also be a gateway to Nokia’s newly launched Internet services, which include the Nokia Music Store, Nokia Maps, and N-Gage games. Though Ovi can work on any personal computer, it is really designed for the mobile experience. It will go live in English in late 2007, while additional features and languages are expected next year.
The Nokia Music Store will have millions of tracks from a variety of music sources that include everything from major artists to independent labels. You can browse for music, buy the song directly over the air to your phone, or add a song to a wish list for later download.
If you like, you may also download the song to your PC and later load it onto the phone. The Nokia Music Store also supports full track streaming on the PC. Another neat thing about the Music Store is there will be a music recommendation engine based on songs you have purchased.
Songs are available in 192kbps WMA files, and can be managed either via Windows Media Player or Nokia’s own Music PC client. As for pricing, a song will cost one euro each, while a whole album will go for 10 euros. But the interesting part here is that Nokia will also allow you to have a subscription for PC streaming for 10 euros a month.
Right now, compatible Nokia phones include the following: Nokia 5310 XpressMusic, Nokia 5610 XpressMusic, Nokia 5700 XpressMusic, Nokia 6267, Nokia 6500 Classic, Nokia 6500 slide, Nokia 6555, Nokia 7500 Prism, Nokia 7900 Prism, Nokia N75, Nokia N76, Nokia N81, Nokia N81 8GB, Nokia N91 8GB, Nokia N95, and Nokia N95 8GB.
Music Store will open in certain European markets later this year, with additional stores opening next year.